Mood board layout4/6/2023 A good mood board helps prevent miscommunication. Seeing items within a mood board that fit or clash can help spark conversations early on before a design moves too far in the wrong direction. You can probably spot the image that feels out of place in this mood board: Items that don’t fit these characteristics, feel like they don’t belong. ![]() In the 1920s, German psychologists noted that people tend to organize items that have similar characteristics (shape, size, color, etc.) into groups. Our ability to identify things that are out of place is based on The Gestalt Principles of visual perception. By laying everything together you can see what fits and what feels out of place. When you create a mood board however, you start to look for consistency between elements. When you are first trying to get a beat on a design style, it’s easy to go in a bunch of different directions. With this logo project, we wanted to communicate a clear style with the designer we partnered with by showing him how we imagined the logo looking in a real defined space. Here’s an example of a mood board we created during the early stage of our Crew logo redesign: It helps you communicate your thoughts and define the style of your project from the outset. Your experiences and sensations inform your work and short of telepathy, it can be difficult to convey your design vision to others.Ī mood board allows you to share that vision in a way that speaks much louder than words alone. ![]() When we create something, it’s more likely that a complex mix of different images, feelings, and colors swirl through your head. Your mind is much more dynamic than that. Most of us don’t think exclusively in words or text alone. The best time to make a mood board is in the early stages of the project, when a design style is undefined. There’s times when it makes sense to make a mood board and other times when it might hurt the design process. Making a mood board is usually a good place to start for most of these design projects however, mood boards aren’t always the best option in every situation. Here’s an example of a mood board for a logo design:Īt our company Crew, we constantly have projects going on that involve some level of design, from creating our logo to designing our homepage. ![]() To get a better understanding of someone’s preference for design, one of the most common places to start is by creating a collection of different images, graphics, or examples of styles you enjoy. But what they’re really saying is they only like the style of Facebook’s buttons, nothing else. If you’re working on a new idea for an app with a friend, your friend might say, they like the design style of Facebook.
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